So what’s the key ingredient for success in cultivating vibrant and growing client relationships? There are many contributing factors but I believe there is one absolute requirement. It’s the foundation for sustainable success in relationships.

The answer is hidden in this photo. I passed this giant trash bin every day for months and months. At times it made me think of a bra size or the strength of a battery. But then it hit me – I had to snap a photo so the image could serve as a daily reminder to me. I always try to filter out “the garbage” in my schedule so I have time to focus on what’s most important. This takes some serious Daily Discipline. Ever since seeing this trash bin, I now refer to my daily quest as the DOUBLE D! BEING INTENTIONAL REQUIRES DAILY DISCIPLINE.

Double-D - ROCKbiz, Inc.

Cultivating and growing relationships take a concerted effort over a long period of time. It takes ongoing discipline to keep a CRM system up-to-date and document newly discovered client information – data entry can be so tedious. It takes time and effort to creatively add value to someone’s life – value that is customized and relevant. It takes time to think through client-focused questions that will move the relationship forward. The list of behind-the-scenes discipline goes on and on.

With all the competing noise for our attention, it’s getting tougher and tougher to focus on what’s most important – relationships certainly fall into this category. Growing relationships requires a growing commitment over a long period of time. When it comes to the ongoing effort, you may be tempted to get distracted, delayed or lose hope and give up entirely.

YOUR DAILY CHALLENGE IS TO STICK WITH IT. With an authentic, client-focused approach, as you add value to people’s lives, SUCCESS GOES TO THOSE WHO PERSEVERE.

News flash on sales statistics:

  • 48% of sales people never follow-up with a prospect
  • 25% of sales people make a second contact and stop
  • 12% of sales people only make three contacts and stop
  • Only 10% of sales people make more than three contacts
  • 2% of sales are made on the first contact
  • 3% of sales are made on the second contact
  • 5% of sales are made on the third contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made on the fifth to twelfth contact

May these statistics inspire you to keep going. DO WHAT IT TAKES TODAY to move your client and prospective client relationships forward.

Do the Double D,
Susan
P.S. you ROCK